Opportunity Information: Apply for PASDIL NOFO FY22 03
YSEALI: Advancing Agribusiness Digital Marketing is a U.S. Department of State (U.S. Mission to Timor-Leste, Public Affairs Section) funding opportunity to support a cooperative agreement for designing and delivering a five-day, in-person regional workshop in Timor-Leste (including arrival and departure days). The project is framed as a YSEALI Regional Workshop and, if funded, would convene 50 emerging leaders from all ten ASEAN member states plus Timor-Leste. The workshop is intended to strengthen young agribusiness entrepreneurs and professionals who have backgrounds or strong interest in agriculture, business, economics, entrepreneurship, and marketing, with a particular emphasis on practical digital marketing skills that can help rebuild and expand market access after COVID-19 disruptions. A notable contextual point is that this would be the first in-person YSEALI regional workshop hosted in Timor-Leste since the country joined the YSEALI program in 2018, making it a high-visibility regional convening.
The core purpose is to help young agribusiness leaders contribute to post-COVID economic recovery and longer-term development by tackling common barriers to building sustainable agribusinesses, spotting local and regional market opportunities, and learning how to craft and deploy digital marketing strategies that expand customer reach, increase market share, and improve profitability. The opportunity is grounded in the reality that agriculture remains a major economic pillar across Timor-Leste and much of Southeast Asia, and that pandemic-era disruptions cut off many early-stage agribusinesses from buyers, distribution networks, and cross-border opportunities. By focusing on digital marketing, the program aims to give entrepreneurs tools to reach customers more directly, strengthen brand visibility, and create incentives to improve quality and add value in ways that resonate with modern markets.
Applicants are being asked to propose not only the workshop agenda itself, but also a clear learning design and measurement approach. Proposals should include pre- and post-workshop surveys to assess overall effectiveness and document shifts in participant knowledge related to agribusiness digital marketing. The program is also expected to incorporate leadership development, a sense of giving back, and the idea of strengthening a shared Southeast Asian or ASEAN identity built on common values and challenges, which aligns with YSEALI's broader mission of building cross-border networks of young leaders who collaborate on regional issues.
A strong proposal must also include follow-on activities that extend impact beyond the five days in Timor-Leste. Examples named in the notice include virtual collaboration after the event, small seed grants for participant-led projects, and/or structured mentorship. These follow-on components are expected to be integrated into the monitoring and evaluation plan, meaning the implementer should be prepared to track continued engagement, collaboration outputs, and outcomes over time, not just during the in-person convening.
From an implementation standpoint, the selected recipient would coordinate closely with the U.S. Embassy in Timor-Leste and with U.S. embassies across ASEAN to recruit and select the 50 participants. Participants must be 18 to 35 years old, must be both citizens and residents of an eligible country (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar/Burma, the Philippines, Singapore, Thailand, Vietnam, and Timor-Leste), and must be proficient in written and spoken English because the entire workshop will be conducted in English. The program should aim for gender balance and encourage applications from diverse YSEALI members and backgrounds. In addition to training sessions, the workshop is expected to include cultural activities, networking opportunities, and site visits to deepen regional connections and provide real-world context.
The notice also lays out specific operational and communications expectations for the awardee. The recipient is responsible for developing syllabus and program materials, including participant and speaker biographies, and for designing and producing event branding materials such as banners and backdrops. They must also plan a digital engagement strategy for participants and broader social media audiences, potentially including live video or live online engagement during the workshop. One clear restriction is that no new website dedicated to the event should be created, and domain/hosting/build costs for such a site will not be supported.
Financially, the total funding available is up to USD 200,000, with a single anticipated award. Award amounts may range from USD 75,000 to USD 200,000 depending on the proposed scope and available funds. The performance period is expected to be 6 to 12 months, with an anticipated start around October 2022. Because this is a cooperative agreement, the U.S. government typically expects a closer level of coordination during implementation than with a standard grant, particularly around participant selection, program content, and public diplomacy objectives.
Eligibility to apply includes public and state-controlled institutions of higher education, private institutions of higher education, and nonprofit organizations (both with and without 501(c)(3) status). The awardee must be able to manage end-to-end logistics for an international regional convening. This includes arranging and paying (using award funds) for participant and staff travel and related costs such as international and domestic flights, visas, airport transfers, lodging, per diem, meals during the program, and insurance. The priority region is explicitly Southeast Asia plus Timor-Leste, and the workshop must include participants from every ASEAN country as well as Timor-Leste, not a subset.
Key identifiers included in the announcement are Funding Opportunity Title: YSEALI: Advancing Agribusiness Digital Marketing; Funding Opportunity Number: PASDIL NOFO FY22 03; Agency: Department of State, U.S. Mission to Timor-Leste; Instrument: Cooperative Agreement; CFDA: 19.040; posted May 16, 2022; with an original closing date of June 27, 2022; and an award ceiling of USD 200,000. Additional application details were posted through the U.S. Embassy Timor-Leste grants page at https://tl.usembassy.gov/embassy/dili/grants/.Apply for PASDIL NOFO FY22 03
- The Department of State, U.S. Mission to Timor-Leste in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "YSEALI: Advancing Agribusiness Digital Marketing" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on May 16, 2022.
- Applicants must submit their applications by Jun 27, 2022. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $200,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Public and State controlled institutions of higher education, Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education, Private institutions of higher education.
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